I managed and optimised multiple Google Ads campaigns focused on increasing conversions, reducing acquisition costs, and maximizing return on ad spend (ROAS).
The project included campaign creation, keyword targeting, bid strategy optimisation, conversion tracking, audience segmentation, and continuous performance monitoring. Every campaign was optimised using real performance data to improve profitability while maintaining efficient advertising costs.
I also created detailed reporting dashboards to monitor purchases, sales, cost per conversion, application funnels, and overall campaign performance, allowing data-driven optimisation throughout the campaign lifecycle.
Services Included
- Google Ads Campaign Setup
- Search Campaign Management
- Performance Max Campaigns
- Conversion Tracking
- Google Analytics 4 Integration
- Google Tag Manager Setup
- Campaign Optimisation
- Keyword Research
- Audience Targeting
- Bid Strategy Optimisation
- ROAS Optimisation
- Cost Per Conversion Optimisation
- Campaign Reporting
- Performance Analysis
Technologies
- Google Ads
- Google Analytics 4 (GA4)
- Google Tag Manager
- Google Search Console
- Google Sheets
- Looker Studio
Project Highlights
- Campaign Strategy & Setup
- Conversion Tracking
- Purchase Tracking
- ROAS Monitoring
- Cost Optimisation
- Lead Generation
- Performance Reporting
- Sales Funnel Analysis
- Continuous Campaign Optimisation
