📝 Project Description
Successfully managed and optimised Google Ads campaigns with a strong focus on improving conversions, maximizing Return on Ad Spend (ROAS), and reducing acquisition costs.
This project involved campaign setup, conversion tracking, audience targeting, bid strategy optimisation, and continuous performance analysis. Using real-time analytics and data-driven decisions, the campaigns were refined to increase qualified traffic, improve conversion rates, and achieve sustainable business growth.
The workflow included monitoring key performance metrics, optimising ad creatives, refining targeting strategies, and generating actionable reports to support ongoing campaign improvements.
✨ Services Provided
- Google Ads Campaign Setup
- Search & Performance Max Campaigns
- Conversion Tracking
- Google Analytics 4 Integration
- Google Tag Manager Setup
- Audience Targeting
- Bid Strategy Optimisation
- ROAS Optimisation
- Campaign Performance Reporting
- PPC Campaign Management
📊 Key Highlights
- Conversion Tracking Setup
- ROAS Optimisation
- Cost Per Acquisition (CPA) Reduction
- Google Analytics Integration
- Campaign Performance Monitoring
- Data-Driven Decision Making
- Revenue & Sales Tracking
- Continuous Campaign Optimisation
🛠 Tools Used
- Google Ads
- Google Analytics 4 (GA4)
- Google Tag Manager
- Google Merchant Center
- Looker Studio
- Google Search Console
