📝 Project Description
Successfully planned, managed, and optimised Google Ads Search Campaigns to increase targeted traffic, improve ad visibility, and maximize return on ad spend (ROAS).
The project focused on strategic keyword research, compelling ad copy creation, campaign structure optimisation, bidding strategy, and continuous performance monitoring to reach users actively searching for the client’s products and services.
Through ongoing optimisation and data-driven decisions, the campaigns achieved stronger visibility, higher click-through rates (CTR), and more qualified conversions while maintaining cost efficiency.
✨ Services Provided
- Google Ads Search Campaign Setup
- Keyword Research & Match Types
- Ad Copy Creation
- Campaign Structure Optimisation
- Audience Targeting
- Conversion Tracking Setup
- Bidding Strategy Optimisation
- Negative Keyword Management
- Performance Monitoring
- ROI & ROAS Optimisation
🎯 Project Highlights
- High-Intent Keyword Targeting
- Search Ad Optimisation
- Improved Click-Through Rate (CTR)
- Increased Qualified Traffic
- Cost-Effective PPC Strategy
- Conversion-Focused Campaign Management
- Continuous Performance Optimisation
🛠 Tools Used
- Google Ads
- Google Keyword Planner
- Google Analytics 4 (GA4)
- Google Tag Manager
- Google Search Console
- Looker Studio (Reporting)
